ResponseTap is the UK leader in voice-centric marketing technology
A bit of history
ResponseTap has been around since early 2008 and was previously known as AdInsight, a company which operated solely in the UK. Since the early days we have been at the forefront of call tracking technology and have been working non-stop ever since, developing products to help businesses improve their marketing ROI, capture additional sales opportunities and make operational efficiencies.
In October 2008, after extensive beta testing, our first call tracking product was released for small businesses. Since then, we have delivered several releases of our call tracking technology to service traditional and digital media agencies, publications, directory companies, direct mailers and SME's and larger businesses.
2012 has been a busy year; we received £1.6M investment ($2.6M) in our first round of venture capital funding with prominent technology investment company, Eden Ventures. Following this Series A investment, we launched our affiliate call tracking product, rTap Performance, targeting Advertisers, Networks and Publishers and we opened an office in London to better serve our clients in the south of the UK.
Our ValuesOur values provide direction for our actions and describe how we behave in the world.
Our overall aim is to drive success through:
- Innovation: Inventing for your success
- Simplicity: Streamlining your success
- Service excellence: Supporting your success
- Partnership: Partnering for your success
Our MissionOur mission statement defines where we are as a business today and the standards we work to:
ResponseTap’s mission is to deliver innovative voice-centric marketing technology, which enables business to maximize their success. We provide elegant, user friendly solutions, supported by a consultative approach and excellent service.
Our VisionWe recognise in order to thrive as a business over the next 10 years and beyond, we must look ahead. We know that we need to understand the trends and behaviours that will shape our business going forward and develop effectively and efficiently to ensure we are prepared for the future.
Our vision statement guides this journey and defines our overall goal as a company and as individuals:
ResponseTap will be the global leader in marketing technology which turns real world customer interactions into actionable data that enables businesses to drive success.
ResponseTap - Tapping into marketing success 0800 138 7600