rtap-performance
rtap-performance is a visitor level call tracking service created specifically for the performance marketplace. It can show how effective each Publisher is at generating website visitors and how these visitors convert offline via the telephone. Networks can provide a PayPerCall solution to Advertisers using rtap-performance and calls driven to the Advertiser by the Publisher can be accurately attributed.rtap-performance can show exactly which Publishers, marketing channels, campaigns, adverts and search phrases are generating calls. It tracks every website visitor referred by a Publisher to an Advertiser that converts by phone. It provides the Advertiser with data; showing them how they found the website, the keywords searched and which pages they looked at before, during and after their call. If the Advertiser uses an Affiliate Network, this data can be sent to them, and they can attribute the lead or sale accordingly in order that they can pay the correct commission on a Pay Per Call or lead basis.
rtap-performance keeps the phone numbers associated with the correct Publisher and so it can tell you which Publishers are driving calls to an Advertiser days, weeks or even months after the callers were referred to the Advertisers website.This means that calls from a PPCall campaign can be tracked in the same way as any other campaign would be. rTap Performance enables complete transparency between Publishers, Advertisers and Affiliate Networks. It is also suitable for agencies that run their own affiliate programme.
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