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0800 138 7600

more than just online

Analytics/Reporting Integrations

Google Analytics Call Tracking

ResponseTap has a seamless Google Analytics integration feature which allows you to see phone call conversions within your Google Analytics account.

If you're already familiar with Google Analytics then this is an ideal way to see which keywords and traffic sources are generating offline telephone conversions from within your account. As we tie the phone call conversion back to the exact visitor in real time, you will have the full power of the Google Analytics reporting suite with detailed segmentation, path analysis, filtering and intelligence at your disposal.

What's more, if you use our IVR sales tracking feature to track sales we will send the sales value as an e-commerce transaction so you can see all your phone sales alongside your online sales within Google Analytics.

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Google AdWords Call Tracking

With your Google Analytics and AdWords accounts linked, you will also be able to see phone call conversions within your AdWords account, helping you make more informed decisions about your Pay Per Click (PPC) advertising spend.

With this feature enabled, you will be able to see how many phone calls your campaigns, ad groups and even keywords have generated, and the average number of paid click throughs that are made before the phone call.

The Google AdWords Call Tracking feature gives you the power to see your offline telephone conversions within your AdWords account with all the same reporting functionality that AdWords has to offer, including assisted conversion reporting.

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adobe

Adobe Site Catalyst

ResponseTap can be easily set up to automatically send valuable phone call data to Adobe® SiteCatalyst® allowing you to efficiently track your online and offline conversion data in one place, thus enabling you to enhance the powerful reporting offered by SiteCatalyst, part of the Adobe Marketing Cloud. Note: you need to be using the first party cookie implementation of SiteCatalyst for this call tracking integration to work.

Adobe, the Adobe logo and SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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DC Storm Measured Success Logo High Res

DCStorm

ResponseTap is able to send call tracking data to DC Storm to allow it to report on and apply attribution models to your data, so you can better direct your digital marketing strategy and improve your ROI.

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QuBit

QuBit helps businesses get closer to their visitors, understand their behaviour and deliver great online experiences at each stage of the sales cycle.

With this integration, ResponseTap call tracking data is sent to QuBit to allow offline conversions to be included, enriching both QuBit’s marketing attribution and visitor behaviour products.

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Tagman

Mutual clients of ResponseTap and TagMan can take advantage of an easy implementation option. This allows existing TagMan clients to integrate ResponseTap’s advanced call tracking solution by simply enabling it within TagMan, providing visibility of call conversions within the TagMan visualisation tool.

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other intergrations

Other Call Tracking Integrations

ResponseTap is able to integrate with most analytics tools. If your preferred solution is not listed then please get in touch and we will happy discuss your requirements with you and help you achieve the integration.

 
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