Using these reports, you can find out which advertising campaigns are driving the most telephone calls, how the volume of calls changes over time, and which marketing is driving the best quality leads overall. This means that you can quickly focus your budget in the most effective areas to increase profitability, and cut out spending that it is just not producing the desired results.
By MediumWe define a medium as a type of advertising. Pay Per Click (PPC), radio adverts or e-mail shots are examples of the different types of advertising that you may choose to use. At this level, you are able to determine which mediums are the most appropriate for your business.
By ChannelA medium can have any number of channels. In the case of the PPC medium these might include channels such as Adwords, Yahoo Search Marketing and MIVA. At this level of reporting, you can ascertain which channels are generating the most responsive traffic and leads, so you can ensure you are focusing your budget in the most effective areas.
By CampaignEach Channel can have various campaigns, each of which may focus on a particular product or service, or maybe even a specific location. Reporting at this level will help you identify your most responsive campaigns and help you weed out your non-performing ones.
By Advert ReferenceEach Campaign can be further sub-divided into a number of Advert References, each of which may help identify a specific advert, image or copy that is producing better results. Reporting at this level will help you identify your most responsive campaigns and help you weed out your non-performing ones.
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