PPC Call Tracking

ResponseTap is designed to collect data as accurately as possible so you can make the most informed decisions regarding your marketing activities. Find out how calls generated from your pay per click advertising compare in quality and volume to your other campaigns.

Determine which keywords are most effective

ResponseTap keyword tracking software can help you to discover exactly which keywords are generating offline phone calls to your business so you can adjust your PPC bidding strategy accordingly. With this additional insight, you can accurately increase bid spend on the keywords that work, and reduce spend on those that don't. Without this valuable PPC call tracking data, you cannot make an informed decision as you only have half the story.

Compare PPC campaigns to other channels

You can also take a more holistic look at your marketing spend overall by comparing your PPC performance to other channels. Quickly identify your best performing campaigns and the areas of spend that are less productive by reviewing the call volume report. With this additional insight you will be able to shift your marketing budget to more effective advertising, allowing you to increase conversions and potentially decrease advertising costs at the same time.

SMEs, large organisations and agencies

ResponseTap keyword tracking software is totally scalable, meaning that you can utilise the benefits of call tracking analytics for your PPC campaigns without breaking the bank, regardless of whether you are an SME or a larger organization. ResponseTap's agency partners, many of whom offer PPC as a primary service, also benefit from being able to demonstrate to their clients the number of phone calls that each keyword has delivered over time, allowing them to prove their worth.

Call us on 877-630-7286 to learn more.