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Report shows marketers  failing to connect online and offline activity to drive marketing effectiveness

Report shows marketers failing to connect online and offline activity to drive marketing effectiveness

A failure to take a holistic view of customer journeys means marketers are missing out on potential revenues, according to a major new report published today by ResponseTap. In particular, marketers are ‘flying blind’ when it comes to understanding the vital role that offline channels such as phone calls play in the £582m Britons spend online every week.

Thursday, 28 November 2013. Posted in General, UK News, US News, International News

ResponseTap founders win Great British Entrepreneur Award

ResponseTap founders win Great British Entrepreneur Award

The founders of ResponseTap, the Manchester-based call tracking and analytics company, have won a prestigious Great British Entrepreneur Award.

Friday, 22 November 2013. Posted in UK News, US News, International News, Awards

ResponseTap features in Marketing Week

ResponseTap features in Marketing Week

Marketing Week discussed the ways in which brands are exploring new data they didn’t know they had in order to operate more efficiently this week, including how ResponseTap’s call tracking technology has helped insurance brand Aviva better understand the customer journey as a whole.

Thursday, 14 November 2013. Posted in General, UK News, US News, International News

Smartphones convert three times as many sales as previously thought

Smartphones convert three times as many sales as previously thought

New research from ResponseTap (www.responsetap.com) shows that over three times as many sales are being made via smartphones than was previously thought.

Wednesday, 13 November 2013. Posted in General, UK News, US News, International News

Acquisio launches it's Call Tracking Program

Acquisio launches it's Call Tracking Program

Award-winning performance media platform Acquisio have announced the launch of the Acquisio Call Tracking Program.  This is a technology partnership program designed to help SEM agencies, resellers and Channel Partners track, report and optimize PPC campaign performance based on the phone calls generated.

Friday, 25 October 2013. Posted in UK News, US News, Product, International News

Ross Fobian, CEO and co-founder, shortlisted for Digital Innovation Entrepreneur of the Year

Ross Fobian, CEO and co-founder, shortlisted for Digital Innovation Entrepreneur of the Year

We’re thrilled to announce that one of the co-founders of ResponseTap and our CEO Ross Fobian has been shortlisted as Digital Innovation Entrepreneur of the Year by the The Great British Entrepreneur Awards 2013.

Wednesday, 23 October 2013. Posted in UK News, US News, International News, Awards

Our CIO Mark Emmett reveals his upcoming speaker session at PMI to PerformanceIN

Our CIO Mark Emmett reveals his upcoming speaker session at PMI to PerformanceIN

With Performance Marketing Insights London 2013 less than 2 weeks away, our CIO Mark Emmett was pleased to get the chance to catch up with PerformanceIN and tell all about his upcoming speaker slot.

Friday, 18 October 2013. Posted in General, UK News, US News, International News

Marin Software and ResponseTap join up offline and online customer journeys

Marin Software and ResponseTap join up offline and online customer journeys

Innovative technology tie-up lets digital marketers track customers from online advertising to telephone sale.

Marin Software, provider of a leading revenue acquisition management platform, and ResponseTap, the UK’s market leader in call tracking and analytics, today announced a certified integration of their technologies. Digital marketers will now be able to track customer journeys across online and offline to better understand which online advertising channels are driving revenue.

Monday, 30 September 2013. Posted in UK News, US News, Product, International News

ResponseTap's CEO and Co-Founder Ross Fobian in Business Matters

ResponseTap's CEO and Co-Founder Ross Fobian in Business Matters

ResponseTap CEO and Co-founder Ross Fobian was recently featured on Business Matters to tell the story about how he and Co-founder Richard Hamnett started ResponseTap while still at university and grew it into a multi-national business with offices in London, Manchester and New York.

Tuesday, 03 September 2013. Posted in General, UK News, US News, International News

ResponseTap announced as Travolution Award Finalist

ResponseTap announced as Travolution Award Finalist

ResponseTap has been named one of five ’Best Technology Provider’ finalists for the 2013 Travolution Awards, taking place on 17th October.

Thursday, 29 August 2013. Posted in UK News, US News, International News, Awards

Former Head of Analytics at Moneysupermarket.com Joins ResponseTap

Former Head of Analytics at Moneysupermarket.com Joins ResponseTap

Following a recent re-brand and expansion into the USA and Canada ResponseTap appoint Mark Emmett to key role.

Thursday, 14 March 2013. Posted in General, UK News, US News, International News

ResponseTap Launches in US and Canada

ResponseTap Launches in US and Canada

ResponseTap today announced the opening of its U.S. headquarters in New York, marking the latest stage in the company's international expansion programme.

Thursday, 13 December 2012. Posted in General, UK News, US News, International News

ResponseTap to Launch a New Affiliate Network Product to Track Which Publishers Drive Quality Phone Calls

ResponseTap to Launch a New Affiliate Network Product to Track Which Publishers Drive Quality Phone Calls

rtap-performance will provide phone call analytics for advertisers, networks and publishers, allowing publishers to promote advertisers PayPerCall campaigns and monetise phone call conversions, via affiliate networks.

Friday, 19 October 2012. Posted in UK News, US News, Product, International News

ResponseTap Opens A New London Office

ResponseTap Opens A New London Office

ResponseTap, (www.responsetap.com), the UK’s leading provider of call tracking and call analytics solutions, continues its expansion with the opening of a new office in Central London.

Friday, 12 October 2012. Posted in General, UK News, US News, International News

ResponseTap Receives £1.6M ($2.6M) Investment in Series A Funding

ResponseTap Receives £1.6M ($2.6M) Investment in Series A Funding

ResponseTap, (www.responsetap.com), the leading provider of call tracking and call analytics solutions, announced today that it has received £1.6M investment ($2.6M) in its first round of venture capital funding.

Thursday, 03 May 2012. Posted in UK News, US News, International News, Investments

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