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877-630-8320

more than just online

Unified call tracking and web analytics service

Unified call tracking and web analytics service

Improve the effectiveness of your marketing spend

rtap-insight enables multi-channel attribution and enhances the single customer view with a unified analytics platform, which seamlessly links the online customer journey with offline phone calls.

It provides invaluable information about every website visitor's journey and what drove them to pick up the phone. ResponseTap’s unified analytics platform seamlessly combines call tracking and web analytics into one powerful solution to bridge the online offline divide. We call this visitor level call tracking.

Our technology will attribute multiple visitor touch points over time to an offline phone call which allows you to attribute your media spend accurately across multiple online and offline channels. This joined-up approach can enhance your single customer view by allowing you to unify your disparate online and offline customer touch points.

rtap-insight tracks the entire customer journey including what marketing drove the visitor to your website, what keywords (search phrases) they used and which webpages they looked at before during and after each call. It will even track your phone calls from offline marketing channels such as TV, radio and print.

The data rtap-insight provides is crucial for call-dominant businesses where the phone is an important part of the customer journey. 65% of businesses consider phone calls their highest quality lead source (BIA/Kelsey & ConStat Commerce Monitor), but most of these businesses are not tracking them.

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Features

Features

Call routing, missed call alert, call whisper, call recording and more...

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Reports

Powerful clear reporting gives you all the information you need at your fingertips including caller locations, visitor history, call log, keyword report and more...

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Benefits

Improve call handling, optimise website content, improve PPC and SEO campaigns and more...

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Integrations

Integrations

rtap-insight will integrate with various solutions including Google Analytics and Google Adwords as well as many of the leading names including DoubleClick, DC Storm, Marin Software, SiteCatalyst and TagMan...

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