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more than just online

Call Tracking Reports

Call Tracking Reports


Using ResponseTap’s call tracking service you can finally collect accurate data that links your online and offline customer behavior at the most granular level, but collecting the data is only half the solution.

Our easy to read, near real-time reports allow you to analyze the data quickly and efficiently, thus enabling you to react quickly to trends and fluctuations in your market. You can concentrate your marketing spend on only the areas that are producing proven results.


The dashboard provides a snapshot of phone call and visitor data to help you quickly and easily identify trends. It will give you a snapshot view of the performance of your marketing.

You can also use these reports to review your call handling and see your performance over time, so you can quickly determine whether your marketing decisions are having a positive impact or not.

Caller Locations

ResponseTap is usually able to identify which locations your phone calls are coming from based on the SDT code, not IP address, so you can examine which areas are proving to be most lucrative for your business.

You may find a number of surprises in the results and you can use this information to better plan future campaigns to target high response areas. Similarly if you are targeting specific areas, you can quickly identify any ‘leakage’ from the campaign and react accordingly. It also enables you to create regional, targeted offers based on demand both online and offline.

Visitor History

This report shows you how each visitor is interacting with your business both via your website and over the phone over time, including how they find your website, what keywords they use and what web pages they look at before during and after they call your business.

You can see how often they return, providing an insight into customer behavior. You can also see the conversion page that the caller was looking at when they picked up the phone to call you. This insight enables you to identify your top performing pages so you can focus on improving your conversion rate by making improvements to the visitor journey.

Call Log

The call log provides you with an individual record of every call. This includes campaign and traffic source information, what search phrase they used and whether the call resulted in a lead or a sale, including the sale value.

You will also see the time and date of the call and the duration, so you can examine how the call was handled within your business. From here you can listen to a call recording of the actual conversation that took place, which can be used for staff training or simply for confirming the outcome of the call.

Keyword Report

Find out exactly which search phrases generate phone calls to your business. ResponseTap reports on every keyword and search phrase automatically, including long tail and misspellings, so you do not have to waste time setting up which keywords you would like to track.

This report details each keyword that has produced at least one phone call into your business during the reporting period, showing you the number of unique, repeat and withheld calls for each. In many cases search phrases which are thought to be low converting and ineffective are proven to produce good results through offline telephone sales.

Visit Information

You are able to further determine why visitors behave the way they do by using their visit information to understand how their browser, operating system, location or even screen size is affecting their online experience.

This report includes; IP address, browser, operating system, location (based on IP address), screen resolution, color settings and other system settings.

Call Overview

You can see the volume of calls associated with your marketing campaigns and how it changes over time to identify the best performing marketing. Additionally we report on the average call duration for each of your marketing campaigns so you can identify which are driving the best quality leads.

This information helps you to fine tune your marketing to ensure that you get the best return on investment. The Calls Over Time report can also help to review staffing needs based on call patterns or help identify how changes to copy affect call volumes.

Conversion Attribution Report

This report allows you to see the aggregated count of campaigns which contribute towards each phone call conversion, so you can see how each piece of marketing contributes to your overall marketing performance.

This allows you to identify which traffic sources are most frequently involved in driving telephone calls, and therefore which are most important in your marketing mix.

Conversion Pages Report

This report shows you which web pages are driving phone calls to your business, so you can identify the best converting content.

This provides crucial insight about how people are using your website, giving you valuable information about what content is driving conversions so you can optimize your website content and layout for better results. This can be a very useful report when used in conjunction with spilt testing tools to improve conversion rates.

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