Enable advanced PayPerCall campaigns with unified call tracking and web analytics
rtap-performance enabled Networks, Advertisers and Publishers to operate PayPerCall campaigns using a unified analytics platform, which seamlessly links the online customer journey with offline phone calls.
Powered by our market leading call tracking technology, rtap-performance collects rich, accurate data and processes it specifically to meet the PayPerCall requirements of your performance marketing program. Whether you are a Network, Advertiser or Publisher our visitor level call tracking solutions will give you the call conversion information you need to operate your performance program, fine tune your cost-per-call campaigns and maximize your sales and leads.
rtap-performance has been specifically designed to track performance marketing as a standalone channel and can be used as an individual product or easily integrated alongside our other call tracking services.
rtap-performance tracks the entire customer journey including what publisher drove the visitor to the website, what keywords (search phrases) they used and which webpages they looked at before during and after each call. It will even track phone calls from offline marketing channels such as TV, radio and print.
Powerful clear reporting gives you all the information you need at your fingertips including caller locations, visitor history, call log, keyword report and more...
Rtap-performance integrates with Networks and other online marketing solutions to provide a holistic view of how your online traffic converts to phone calls. Some of our integration partners include Google Analytics, Google Adwords, DoubleClick, DC Storm, Marin Software, SiteCatalyst and TagMan...