March 2014

Using call marketing automation for lead nurturing

Lead nurturing, sometimes called marketing automation, is about sending a series of messages to a lead or potential customer, with the aim of converting them to a sale.  Research has shown that only ...

How customers are using call tracking for PPC

Pay Per Click, or PPC, is only one area of your digital marketing that call tracking can help you to monitor.  Call tracking, when integrated with other systems and infrastructures, can help you to a...

Why are keywords important for successful SEO?

SEO, or Search Engine Optimisation, has been an important part of most business’s online marketing strategy since webmasters and content managers began optimising sites for search engines in the...

Company Spotlight: Braant Accounting and Bookkeeping

Braant Accounting and Bookkeeping is a top ten rated firm of Certified Accountants and Bookkeepers. Originating in London, they now have offices in many major cities and every borough in London.  The...