January 2015

Improve Customer Experience with an Omnichannel Strategy

From the internet and mobile devices to retail shops and call centers, today, it’s more important than ever for brands to provide a seamless customer experience, regardless of channel or device. Con...

The Evolution of Call Tracking and Why it Matters

Knowing what makes the phone ring is imperative for marketing teams to be able to demonstrate campaign performance. Today, attribution marketing, i.e. tracking calls back to campaigns and keywords thr...

Marketing smoke and mirrors: phone call still an important factor for both men and women

Research reveals different genders have different motivations. ResponseTap has investigated the differences in marketing to men and women, on a mission to discover the correlation between the phone ca...

Marketing Solutions for the Finance and Insurance Industries

Companies within the finance and insurance sector engage in financial transactions, and create, liquidate, purchase, and sell financial assets such as securities, bonds, and insurance. In this industr...

5 Surprising Influences on Automotive Sales

Automotive purchases are on the rise in the United States. According to the National Automobile Dealers Association (NADA), in November 2014 year-to-date terms, car sales held a market share of 47.1%...