February 2015

Andy Crellin named top UK data influencer

Andy Crellin, Head of Insights at ResponseTap, has today been named as one of the UK’s top 100 data influencers. The inaugural “DataIQ Big Data 100” includes the top 100 people setting the big-d...

Use your data to deliver happier customers

In this blog we look at how our customers Use their newfound knowledge to deliver happier experiences. ResponseTap draws its name from the aspiration that our customers tap into our unique data, analy...

Drowning in Data; learn how to use yours

This blog looks at the questions that matter, the tools that are needed to explore them, and what’s required to go from having information to having knowledge. Good news, everyone. We’ve m...

Get the right data, not just any data, to create your customer’s unique journey

We live in an always-on, real-time-data world, where a brand’s customers are engaging across a myriad of devices, channels and are doing so seven days a week. All this time, these customers are leav...

Get, Learn, Use: if my grandmother can understand tracking data, it’s simple enough

True simplicity is seldom seen in modern business and when it is, it’s often dismissed as ‘obvious’ or even elementary. Even more so in technology circles.  In a world where the consume...

5 steps to connect online and the phone

For so long the important function that marketers perform for a business hasn’t needed to be connected – but now times have changed and all the channels must connect together to focus on the c...