March 2015

An Omni-Channel Approach to Customer Personas

In our previous two posts, we discussed the challenges that come with attempting to market to ‘unknown customers’, as well as outlined the five buyer personas we uncovered via our international cu...

The Omnichannel Experience: how do brands adapt business processes to suit their customers?

In two recent posts, we’ve discussed the ongoing challenges of addressing ‘unknown customers’, and we have also addressed the fact there are a number of personas we can easily identify in a busi...

Does Your Call Tracking Provider TRULY Integrate with Adobe Analytics?

For almost anyone reading this blog, the answer is no. While other providers claim to integrate call tracking with Adobe Analytics, the fact of the matter is that many aren’t tracking at the session...

The ‘Unknown Customer’– Secrets Revealed

Last week we discussed the challenges brands face when interacting with their ‘unknown customers’, and introduced you to our five core customer personas. Today, we’re digging a little deeper, to...

New research sheds light on the ‘unknown customer’

Earlier this month, we discussed the challenges which brands manage on a daily basis when interacting with their ‘unknown customers’ – these mysterious website users can sometimes be tricky...

Do You REALLY Know Your Customers?

How much do you really know about your customers? Do you understand why they behave the way they do? Have you ever considered their personalities, habits and the lives they lead? If not, it’s safe t...

Who is the ‘Unknown Customer’ on the other end of the line?

How much do you really know about your customers? Do you understand why they behave in the ways that they do? Have you ever considered their personalities, habits and the lives they lead? Have you eve...