May 2015

Data Psychology: Are Marketers Overwhelmed by Too Much Data?

Data – this mystical force has the power to create deeper insights into your customers and help you to make more informed business decisions, resulting in increased revenue. The only problem with da...

Data-dump: Is a mass of data overwhelming marketers?

What do we do with a problem like data? Marketers have worked so hard to collect information about their customers’ behaviour over the years, but now we’re simply left with a mass of data. In time...

Reality Check – You’re Bidding on the Wrong Keywords!

Bid Management software, used for the automatic controlling of bids in PPC Marketing, aims to determine the relevant optimum bid for each keyword and to continuously adapt it based on demand. This au...

Silos are the main barrier to improving the customer journey

We recently launched a report with Econsultancy, which identifies information silos as the single key barrier preventing business from improving the customer journey. It’s a familiar sounding statis...

Silos Inhibit Advancement of Customer Journey

Our recent report, ‘Understanding the Customer Journey’ in partnership with Econsultancy, identified organizational silos as the top barrier preventing the improvement of the customer journey. The...