June 2015

3 Reasons Marketing Agencies Should Use Call Tracking Analytics

As a marketer, it’s your job to make sure your client’s brand stands out from the crowd. With all of the challenges facing marketers today, this is no easy feat. The number of channels you must ut...

Off the Grid: Consumers vs Marketers and the role of the phone during the customer journey.

Do marketers have a clear perspective of how their campaigns perform offline and online? ResponseTap report Off the Grid shows how marketers are often missing the out on ROI – with over half (52%) s...

Realising the power within call tracking

Put simply, call tracking lets you connect the call back to the marketing campaign that prompted the call. This could be a unique number on a press ad or a click from a search ad that resulted web vis...