July 2015

How Perceptions, Attitudes & Approaches to Customer Service Differ on Either Side of the Atlantic

Our recent report with Econsultancy touched on how perceptions, attitudes and approaches to customer service differ between the US and Europe. The report, which looks at business’ understanding of t...

5 Things Your Customers Can Teach You About Omni-Channel Marketing

There’s a reason consumers have become increasingly distrustful of marketers. At some point, marketing has become focused solely on the success of a campaign and the importance of creating a superb ...

Off the Grid report shows that smartphones convert three times as many sales as previously thought

Research from ResponseTap shows that over three times as many sales are being made via smartphones than was previously thought. The discrepancy has arisen because most brands only track sales conversi...

Spam calls now automatically blocked before they reach you

Businesses in the UK have seen a recent spike in spam calls to 0800 and 0808 (Freephone) numbers, which cost organisations time and money – not to mention being incredibly frustrating. These calls c...

How Agencies Can Close the Customer Experience Maturity Gap

Our recent report, in partnership with Econsultancy, revealed a difference in perceptions, attitudes and approaches to customer service between clients and agencies. Broadly, it showed that agencies p...

Exposed – The truth about post-visit calls

What is a Post-visit Call? A post-visit call is a call that happens once a person has recorded the unique tracking phone number given to them on your website (either by writing it down or entering it ...

ResponseTap can help provide context & analytics to improve customer experiences according to latest Gartner research

At ResponseTap, we’re always working hard to provide best-in-class solutions to our clients, so of course we’re delighted when that hard work is recognised. You might have seen that earlier this y...