May 2016

So, you think you already have call tracking?

The call tracking market is confusing – simply because, not all call tracking is equal. The aim of this blog is to guide you through the different types of call tracking and highlight the key differ...

New call-tracking revolution: Post Visit Call re-attribution from ResponseTap

When your credibility is on the line, you need to have accurate insight without gaps. That is why ResponseTap is proud to announce that our customers will get all-in-one accurately attributed data, of...

Putting marketing influence deep into the sales cycle with prescriptive analytics

Imagine, you are planning your campaign, identifying which content and messaging works at each touchpoint and when. For example, when do you push features and benefits or just hit visitors with produc...

‘To know’ is the art of exceptional customer experience

Despite all the noise about customer experience in the press, great customer experience is still the exception rather than the rule in most cases. That’s because more often than not great customer e...

Call Tracking Features that help you turn Leads into Sales

Every business that wants to make money needs sales, and sales come from leads, so by definition your business need as many good quality leads as possible. Research from BIA/Kelsey and ConStat Commerc...