October 2016

ResponseTap Integrates with DoubleClick Digital Marketing Via New API

“Now Agencies And Brands Can Have A Greater Overview Of Their Customer Journeys Before Visiting A Website And Attain A Deeper Understanding Of Their Key Conversion Data Than Ever Before” &...

Which marketing attribution model is right for you?

Traditional methods of marketing performance measurement are flawed – attributing success to the very last step before conversion discounts the rest of the buyer journey and the marketing effort...