November 2016

Sea change for CMOs

  These days, raised brand awareness and even increased sales aren’t good enough offerings to satisfy digitally-minded C-suite executives. They expect the chief marketing officers (CMOs) to ext...

Data blind spots. The true cost of ‘free’

Even though the rapid growth in the number of platforms and devices has made the sales landscape more complex than ever–adding hairpin twists and turns that never existed before to almost every cust...