Introducing Insight Hub – the most agile reporting platform of its kind
Europe’s leading call intelligence specialist ResponseTap has launched a new platform to help brands perfect the customer buying experience. Engineered as a result of client-led feedback and Respons...
Response TapPosted on 09 January 2017 Posted in Corporate News, Features & Updates
OFCOM changes to the advertising and pricing of Service Numbers.
As a result of many consumer complaints, OFCOM has finally decided to change the way in which “Service numbers” are priced. Service numbers are primarily numbers starting with 08 or 09. These new ...
Response TapPosted on 02 April 2015 Posted in Features & Updates, General, UK Blog
Using Click to Call with ResponseTap
Research by Google has proved the popularity of shopping online; 79% of people use their phone for help with shopping and 74% of mobile shoppers end up making a purchase, but it also showed that peopl...
AdminPosted on 11 June 2014 Posted in Features & Updates, International Blog, UK Blog, US Blog
An Introduction to ResponseTap’s API
One of the new features available as part of ResponseTap’s call tracking technology is the introduction of an API; Application Programmer Interface. The API allows developers to make use of our tech...
AdminPosted on 02 August 2013 Posted in Features & Updates, Integrations, International Blog, UK Blog, US Blog
Post Call IVR – make the most of your leads
At ResponseTap we recognise that every business has different objectives and desired outcomes when it comes to inbound calls. Some businesses may want leads that progress into face to face meetings; f...
Response TapPosted on 28 May 2013 Posted in Features & Updates, International Blog, UK Blog, US Blog
Why Web Analytics alone is not enough
An excuse that people often use for not using call tracking is that they simply don’t need it. They think that because they use web analytics to track sales, they don’t need to use anythin...
Response TapPosted on 11 April 2013 Posted in Features & Updates, Google Call Tracking, International Blog, UK Blog, US Blog
The importance of supporting your online customers
The internet has effectively eliminated the need for discussion before a purchase in a large percentage of cases. You can buy anything from an expensive sound system to a pizza online, and in the last...
Response TapPosted on 04 April 2013 Posted in Features & Updates, International Blog, UK Blog, US Blog
Stepping into Mobile Marketing
In a fast paced world, we’re all becoming accustomed to finding information we want straight away, whether we’re at the office, at home or on the go. Advances in mobile technology includin...
Response TapPosted on 29 November 2012 Posted in Features & Updates, International Blog, UK Blog, US Blog
Make the most of your marketing ROI with custom variables
Optimising your marketing ROI holds many challenges, one of the main trials being to monitor your online to offline conversions. By finding out what is generating leads and converting them to sales, y...
Response TapPosted on 07 November 2012 Posted in Features & Updates, Integrations, International Blog, PPC Call Tracking, UK Blog, US Blog
Using Technology to Monitor Marketing ROI
Measuring marketing ROI can be quite a straightforward process if the evaluation is kept simple. If you would like a more detailed evaluation and to consider the impact of the different elements withi...
Response TapPosted on 13 September 2012 Posted in Features & Updates, General, International Blog, UK Blog, US Blog
Ways to Measure and Improve your Marketing ROI
Evaluating marketing ROI allows you to continuously improve marketing performance and profitability by applying insights to maximise the effectiveness of strategic and tactical decisions. In order to ...
Response TapPosted on 06 September 2012 Posted in Features & Updates, General, International Blog, UK Blog, US Blog
How can call tracking software give you a better understanding of your customers? Part 1
One of the most important things to understand in your business is your customer. If you don’t know what your customers’ needs are then how can you possibly meet them? It is vital to gathe...
Response TapPosted on 17 August 2012 Posted in Features & Updates, General, International Blog, UK Blog, US Blog