January 2017

Introducing Insight Hub – the most agile reporting platform of its kind

Europe’s leading call intelligence specialist ResponseTap has launched a new platform to help brands perfect the customer buying experience. Engineered as a result of client-led feedback and Respons...

April 2015

OFCOM changes to the advertising and pricing of Service Numbers.

As a result of many consumer complaints, OFCOM has finally decided to change the way in which “Service numbers” are priced. Service numbers are primarily numbers starting with 08 or 09. These new ...

June 2014

Using Click to Call with ResponseTap

Research by Google has proved the popularity of shopping online; 79% of people use their phone for help with shopping and 74% of mobile shoppers end up making a purchase, but it also showed that peopl...

August 2013

An Introduction to ResponseTap’s API

One of the new features available as part of ResponseTap’s call tracking technology is the introduction of an API; Application Programmer Interface. The API allows developers to make use of our tech...

May 2013

Post Call IVR – make the most of your leads

At ResponseTap we recognise that every business has different objectives and desired outcomes when it comes to inbound calls. Some businesses may want leads that progress into face to face meetings; f...

April 2013

Why Web Analytics alone is not enough

An excuse that people often use for not using call tracking is that they simply don’t need it. They think that because they use web analytics to track sales, they don’t need to use anythin...

The importance of supporting your online customers

The internet has effectively eliminated the need for discussion before a purchase in a large percentage of cases. You can buy anything from an expensive sound system to a pizza online, and in the last...

November 2012

Stepping into Mobile Marketing

In a fast paced world, we’re all becoming accustomed to finding information we want straight away, whether we’re at the office, at home or on the go. Advances in mobile technology includin...

Make the most of your marketing ROI with custom variables

Optimising your marketing ROI holds many challenges, one of the main trials being to monitor your online to offline conversions. By finding out what is generating leads and converting them to sales, y...

September 2012

Using Technology to Monitor Marketing ROI

Measuring marketing ROI can be quite a straightforward process if the evaluation is kept simple. If you would like a more detailed evaluation and to consider the impact of the different elements withi...

Ways to Measure and Improve your Marketing ROI

Evaluating marketing ROI allows you to continuously improve marketing performance and profitability by applying insights to maximise the effectiveness of strategic and tactical decisions. In order to ...

August 2012

How can call tracking software give you a better understanding of your customers? Part 1

One of the most important things to understand in your business is your customer. If you don’t know what your customers’ needs are then how can you possibly meet them? It is vital to gathe...