May 2016

Call Tracking Features that help you turn Leads into Sales

Every business that wants to make money needs sales, and sales come from leads, so by definition your business need as many good quality leads as possible. Research from BIA/Kelsey and ConStat Commerc...

July 2013

Using Google+ for SEO

It’s been over a month since the latest Penguin update and those that were affected are now slowly starting to take control of their rankings again through content marketing, auditing the quality of...

May 2013

Using Marketing Analytics to Prepare for the next Google Update

The release of a new Google update often fills anyone involved in digital marketing with dread. The criteria that search engines use to determine how they rate a website is a coveted secret and whilst...

The Importance of Monitoring Leads

Every business wants leads coming in, and in this difficult economic climate it can be easy for the average business owner to just be happy to have sales leads and not worry about where they’re ...

April 2013

Why Web Analytics alone is not enough

An excuse that people often use for not using call tracking is that they simply don’t need it. They think that because they use web analytics to track sales, they don’t need to use anythin...

March 2013

Integrating a call tracking system into your marketing analytics

In a digital world full marketing metrics it can seem overwhelming to collate all of the data available to reach a definitive conclusion on how your marketing is performing and what your marketing ROI...

February 2013

How Call Tracking Technology is used within the Travel Industry

According to research by Nielsen and NetRatings, 55% of internet users are booking their holidays online, but a further 17% are buying their holiday by phone after researching online. This makes onlin...

December 2012

November 2012

Dialing into Success with Pay Per Call

Performance based payment for online advertising is an established part of the online marketing mix, and one of the fastest growing forms is Pay Per Call. In fact, Forbes predict that Pay Per Call (PP...

October 2012

Using Call Tracking to show how Social Media can improve your business

Social media is a massive part of a lot of people’s everyday life. Facebook alone has 845 million active users, and over 50% look at their page every day. Social media is as popular as televisio...

August 2012

8 Secrets About PPC Advertising

PPC, or Pay Per Click, advertising is the adverts on search engines or websites that you only pay for when someone actually clicks onto it to go to your website. It needs to be monitored carefully to ...

How can call tracking software give you a better understanding of your customers? Part 2

Using information obtained from call tracking software to understand your customer. Once you have collated all the information you can get from call tracking, you can start to use it to build up an un...