March 2013

How phone call tracking can improve your business’s call handling procedures

No matter what size your business is, one of the most important tasks within your office environment is the efficient management and handling of inbound phone calls. A phone call is often the first po...

February 2013

How to get the best ROI on your blog by monitoring your content marketing

Content marketing is set to be one of the main kinds of online marketing in 2013, with 8 out of 10 businesses planning on increasing their spend on content marketing this year. It is the distribution ...

December 2012

How to Optimise your PPC with Call Tracking Technology

Pay Per Click is a commonly used pay per action form of advertising, where you can bid for advertising space in the ‘sponsored’ area of a search engine such as Google and only pay the amou...

November 2012

Dialing into Success with Pay Per Call

Performance based payment for online advertising is an established part of the online marketing mix, and one of the fastest growing forms is Pay Per Call. In fact, Forbes predict that Pay Per Call (PP...

Make the most of your marketing ROI with custom variables

Optimising your marketing ROI holds many challenges, one of the main trials being to monitor your online to offline conversions. By finding out what is generating leads and converting them to sales, y...

August 2012

8 Secrets About PPC Advertising

PPC, or Pay Per Click, advertising is the adverts on search engines or websites that you only pay for when someone actually clicks onto it to go to your website. It needs to be monitored carefully to ...

November 2011

May 2011

Grimvotn Queries or General Sales Calls? Identifying Phone Calls to your Travel Business

As the Icelandic volcano Grimsvotn begins to quieten after a number of flight delays to some parts of the UK and Europe, many leisure and business travellers might be left wondering what could possibl...

May 2010

February 2009