December 2015

Boost Performance Using ResponseTap Analytics

One of the biggest changes agencies have seen in the last decade or so is the rise of analytics. The feedback available from campaigns now tells them exactly where to focus their attention. Agencies c...

Take The Guesswork Out Of Internet Driven Sales

Over the course of the century so far, almost every business has seen the number of sales coming from internet searches growing substantially, in many cases now approaching the largest or second large...

September 2015

3 Things to Look for in a Call Tracking Provider

There are several call-tracking solutions on the market, making it difficult for busy marketers to decide whom to go with. Here, we’ll walk you through three things to look for when selecting a call...

How Call Tracking Technology is used within the Travel Industry

According to research by Google, 65% of leisure and 69% of business travellers in the U.S. begin their trip research online. Additionally, 10% of leisure and 19% of business travelers also dial into ...

August 2015

5 Problems Call Tracking Solves

Every business faces its challenges; and it can seem as though for every challenge faced, there is a new product, service or tool touting itself as the solution to your problem. Unfortunately, these s...

ResponseTap exhibiting at Dreamforce 2015

Every year Dreamforce is getting bigger and more fun. So this year ResponseTap will be joining everyone in San Francisco from September 15 – 18! Stop by the ResponseTap booth #912 West Hall of the C...

Bespoke Outreach: Static v Dynamic Placeholders – The Key To Phone Tracking Analysis

Does your business depend on phone-call as the main form of lead generation? It’s vital you know the volume of phone calls you’re getting every month and where those calls have come from, as part ...

How Call Tracking Benefits Both Businesses and Consumers

For some, the word ‘tracking’ can be disconcerting, leaving you feeling as if you’re being watched. However, with a global increase in Big Data initiatives, attitudes about the use of customer i...

ResponseTap exhibiting at Europe Customer Festival 2015

On Tuesday 8th and Wednesday 9th September ResponseTap will be attending the Europe Customer Festival in London, this conference aims to bring all aspects of the customer journey together; from cu...

Why You Must Move Beyond Simple Web Analytics

Web analytics is an incredibly useful tool for tracking sales and measuring the ROI of your marketing campaigns, IF you only offer online sales. However, if you are like most organizations, you likely...

5 Years of Smooth Sailing?

Modern marketers are extraordinary. You have to master sometimes more than a dozen different technologies and platforms that make up the entire marketing ecosystem, including marketing automation, soc...

Get the first 10 words right and convert sales calls faster

As consumers, it really is the simple things that please us most. Successful human-to-human interaction is key to this. A thoughtful word or two, the sense of being valued and the exchange of relevant...