Call conversion metrics linked to online behaviour delivers better insights and greater ROI

As a call-centric business – knowing what makes the phone ring is very important.
True integration means being able to access the richness of your online data and bring it together with powerful call data. With ResponseTap you can integrate your call data into your chosen analytics and reporting infrastructure from Google Analytics through to enterprise attribution platforms. After all, seeing the whole picture enables better decisions based upon actionable insights and ultimately happier customers.

3 truths about call tracking and Google Analytics

Most call tracking providers will only track the call at a campaign level. This means you can track a call back to a keyword or a particular campaign, and you can see how many calls are attributed – but little else.

By understanding type of call, value of call and what prompted the call for each and every call, your Google Tracking instance will be able to reveal the truth about your calls and the customer journey.

Only ResponseTap, a certified Google partner, seamlessly delivers every click, visitor-level call conversion data that you can trust and analyze alongside other touchpoints. Integration is easy - you can be up and running quickly.

Customers have also integrated with:

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  • rakuten-logo
  • visual-iq-logo

Other Integrations

Integrate ResponseTap visitor level call tracking across your business

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