Why integrate with your bid management platform
Base your bidding on the broadest and deepest data possible.
By connecting online and offline data you can see every step your online visitor takes.
Typically after several web visits or calls, consumers revert to branded keywords at time of purchase.
Bid on these as last click analysis and you risk bidding on the wrong words. ResponseTap lets you see first click through to last click data – giving your more accurate, real-time bid data.