ResponseTap US - Call Tracking Software

Feature rich, our leading call tracking software rtap-experience is a powerhouse for any business looking to bridge the gap between the online customer journey and the offline phone call in a multichannel environment.

rtap-experience

Customers that use rtap-experience typically experience between 30-50% reduction in CPA. This call tracking system enables you to capture every interaction and pull the data right through to the phone call – enabling contact center agents and sales reps to be more informed about the caller before they have even spoken.

rtap-experience seamlessly integrates into your existing data analytics infrastructure so you can see the value of call conversion data alongside your other key metrics.

  • Features
  • Reports

Features

ResponseTap’s call tracking software has a number of additional features which can help to enhance your Google Adwords call tracking, such as improving campaign optimization and helping to maximize sales opportunities.

Invisible Dynamic Number Replacement

Most call tracking systems rely on JavaScript to change the phone number on the web page (as do we), but this usually results in the visitor seeing the number change quickly from your standard number to a call tracking number. This “number flicker” can distract or confuse some visitors, which can result in fewer calls to your business. To solve this issue we pioneered an Invisible Dynamic Number Replacement solution, which prevents this “number flicker” in most situations.

Contact us to learn more

Dynamic Call Routing

Route your calls according to which Google Adwords campaigns they click and call from, enabling you to direct the calls to the best team, department or person within your business.

Contact us to learn more

Missed Call Email Alert

If you are unable to answer a call that has been generated as a result of Google Adwords, this feature will send you an email as soon as you miss the call. This allows you to call back potential customers so you can recover lost leads and close more deals. The email will include information about the caller’s telephone number, how they found your website, which keywords they used, and other relevant information about the call.

Contact us to learn more

Dynamic Call Whisper

The call whisper feature allows you to type in a short phrase that can be read out to the call handler before and/or after a call. This allows the call handler to be told more information about the caller so they can handle each call more effectively.

Contact us to learn more

Call Recording

Hear what your customers are saying and how the calls are handled by your staff. The recordings are available for 30 days via your ResponseTap call tracking system dashboard and can be very effective when used for internal training and monitoring. If you enable this feature we will also automatically play a call recording notification message to comply with legal requirements, so you are automatically covered.

Contact us to learn more

Call Benchmarking

Evaluate calls based on their length. The duration of a call is often a good indication of its quality and you can define as many benchmarks as you wish. The first benchmark may be to identify a call that is too short and therefore probably dropped during your IVR message. Longer durations could be flagged as likely hot leads or sales. You can use this feature alongside other features to customize reporting and provide better integrations.

Contact us to learn more

Sales and Lead Tracking

ResponseTap call tracking software enables sales and lead data to be logged in numerous ways against each phone call so that you can track the ROI of your marketing.

Contact us to learn more

Post Call IVR

Collect real-time feedback from your call handlers, via ResponseTap’s call tracking software, by asking them to use their keypad to respond to a fully customizable set of menu options, which can be setup through an easy to use menu builder. Custom outcomes can be defined to help understand the quality, type and value of each call, or to capture reference numbers that support integration with internal reporting tools.

Contact us to learn more

Reports

Using ResponseTap’s call tracking software you can finally collect accurate data that links Google Adwords to the phone call so you can understand customer behaviour at the most granular level.

insight-dashboard

Dashboard

The dashboard provides a snapshot of phone call and visitor data to help you quickly and easily identify trends. It will give you a snapshot view of the performance of your marketing.

You can also use these reports to review your call handling and see your performance over time, so you can quickly determine whether your marketing decisions are having a positive impact or not.

Contact us to learn more

usa_map

Caller Locations

ResponseTap call tracking software enables identification of the phone call location based on the SDT code, not IP address, so you can examine which areas are proving to be most lucrative for your business.

You may find a number of surprises in the results and you can use this information to better plan future campaigns to target high response areas. Similarly if you are targeting specific areas, you can quickly identify any ‘leakage’ from the campaign and react accordingly. It also enables you to create regional, targeted offers based on demand both online and offline.

Contact us to learn more

insight-visitor-history

Visitor History

This report shows you how each visitor is interacting with your business both via your website and over the phone over time, including how they find your website, what keywords they use and what web pages they look at before during and after they call your business.

You can see how often they return, providing an insight into customer behaviour. You can also see the conversion page that the caller was looking at when they picked up the phone to call you. This insight enables you to identify your top performing pages so you can focus on improving your conversion rate by making improvements to the visitor journey.

Contact us to learn more

insight-call-log

Call Log

The call log provides you with an individual record of every call. This includes campaign and traffic source information, what search phrase they used and whether the call resulted in a lead or a sale, including the sale value.

You will also see the time and date of the call and the duration, so you can examine how the call was handled within your business. From here you can listen to a call recording of the actual conversation that took place, which can be used for staff training or simply for confirming the outcome of the call.

Contact us to learn more

insight-browsers

Visit Information

With ResponseTap call tracking software you can determine why visitors behave the way they do by using their visit information to understand how their browser, operating system, location or even screen size is affecting their online experience.

This report includes; IP address, browser, operating system, location (based on IP address), screen resolution, colour settings and other system settings.

Contact us to learn more

insight-call-overview

Call Overview

You can see the volume of calls associated with your marketing campaigns and how it changes over time to identify the best performing marketing. Additionally we report on the average call duration for each of your marketing campaigns so you can identify which are driving the best quality leads.

This information helps you to fine tune your marketing to ensure that you get the best return on investment. The Calls Over Time report can also help to review staffing needs based on call patterns or help identify how changes to copy affect call.

Contact us to learn more

insight-car

Conversion Attribution Report

This report allows you to see the aggregated count of campaigns which contribute towards each phone call conversion, so you can see how each piece of marketing contributes to your overall marketing performance.

This allows you to identify which traffic sources are most frequently involved in driving telephone calls, and therefore which are most important in your marketing mix.

Contact us to learn more

rtap-session

rtap-session delivers Visitor-level call tracking for your Google Adwords. Which means you get the benefit of rtap-experience functionality for a single channel.

rtap-session enables you to track calls that have originated from a Google Adwords advertisement. You can follow the customer journey through every click pre, during and post the phone call – which delivers a complete set of data from which to optimize your campaigns based on every click. Most call tracking software providers only enable last click analytics, which can skew your campaign optimization and bid management.

At just $55 per month, we guarantee to reduce your current Adwords call tracking costs.

  • Features
  • Reports

Features

ResponseTap’s call tracking software has a number of additional features which can help to enhance your Google Adwords call tracking, such as improving campaign optimization and helping to maximize sales opportunities.

Invisible Dynamic Number Replacement

Most call tracking systems rely on JavaScript to change the phone number on the web page (as do we), but this usually results in the visitor seeing the number change quickly from your standard number to a call tracking number. This “number flicker” can distract or confuse some visitors, which can result in fewer calls to your business. To solve this issue we pioneered an Invisible Dynamic Number Replacement solution, which prevents this “number flicker” in most situations.

Contact us to learn more

Dynamic Call Routing

Route your calls according to which Google Adwords campaigns they click and call from, enabling you to direct the calls to the best team, department or person within your business.

Contact us to learn more

Missed Call Email Alert

If you are unable to answer a call that has been generated as a result of Google Adwords, this feature will send you an email as soon as you miss the call. This allows you to call back potential customers so you can recover lost leads and close more deals. The email will include information about the caller’s telephone number, how they found your website, which keywords they used, and other relevant information about the call.

Contact us to learn more

Dynamic Call Whisper

The call whisper feature allows you to type in a short phrase that can be read out to the call handler before and/or after a call. This allows the call handler to be told more information about the caller so they can handle each call more effectively.

Contact us to learn more

Call Recording

Hear what your customers are saying and how the calls are handled by your staff. The recordings are available for 30 days via your ResponseTap call tracking system dashboard and can be very effective when used for internal training and monitoring. If you enable this feature we will also automatically play a call recording notification message to comply with legal requirements, so you are automatically covered.

Contact us to learn more

Call Benchmarking

Evaluate calls based on their length. The duration of a call is often a good indication of its quality and you can define as many benchmarks as you wish. The first benchmark may be to identify a call that is too short and therefore probably dropped during your IVR message. Longer durations could be flagged as likely hot leads or sales. You can use this feature alongside other features to customize reporting and provide better integrations.

Contact us to learn more

Sales and Lead Tracking

ResponseTap call tracking software enables sales and lead data can be logged in numerous ways against each phone call so that you can track the ROI of your Google Adwords marketing.

Contact us to learn more

Post Call IVR

Collect real-time feedback from your call handlers, via ResponseTap’s call tracking software, by asking them to use their keypad to respond to a fully customizable set of menu options, which can be setup through an easy to use menu builder. Custom outcomes can be defined to help understand the quality, type and value of each call, or to capture reference numbers that support integration with internal reporting tools.

Contact us to learn more

Reports

Using ResponseTap’s call tracking software you can finally collect accurate data that links Google Adwords to the phone call so you can understand customer behaviour at the most granular level.

insight-dashboard

Dashboard

The dashboard provides a snapshot of phone call and visitor data to help you quickly and easily identify trends. It will give you a snapshot view of the performance of your Google Adwords marketing.

You can also use these reports to review your call handling and see your performance over time, so you can quickly determine whether your Adwords decisions are having a positive impact or not.

Contact us to learn more

usa_map

Caller Locations

ResponseTap call tracking software enables identification of the phone call location based on the SDT code, not IP address, so you can examine which areas are proving to be most lucrative for your business.

You may find a number of surprises in the results and you can use this information to better plan future Adwords campaigns to target high response areas. Similarly if you are targeting specific areas, you can quickly identify any ‘leakage’ from the campaign and react accordingly. It also enables you to create regional, targeted offers based on demand both online and offline.

Contact us to learn more

insight-visitor-history

Visitor History

This report shows you how each visitor is interacting with your business both via your website and over the phone over time, including which ads are driving traffic and which web pages they look at before during and after they call your business.

You can see how often they return, providing an insight into customer behavior. You can also see the conversion page that the caller was looking at when they picked up the phone to call you. This insight enables you to identify your top performing pages so you can focus on improving your conversion rate by making improvements to the visitor journey.

Contact us to learn more

insight-call-log

Call Log

The call log provides you with an individual record of every call. This includes campaign and traffic source information, what search phrase they used and whether the call resulted in a lead or a sale, including the sale value.

You will also see the time and date of the call and the duration, so you can examine how the call was handled within your business. From here you can listen to a call recording of the actual conversation that took place, which can be used for staff training or simply for confirming the outcome of the call.

Contact us to learn more

insight-browsers

Visit Information

With ResponseTap call tracking software you can determine why visitors behave the way they do by using their visit information to understand how their browser, operating system, location or even screen size is affecting their online experience.

This report includes; IP address, browser, operating system, location (based on IP address), screen resolution, color settings and other system settings.

Contact us to learn more

insight-call-overview

Call Overview

You can see the volume of calls associated with your Google Adwords campaigns and how it changes over time to identify the best performing ad groups. Additionally we report on the average call duration for each of your marketing campaigns so you can identify which are driving the best quality leads.

This information helps you to fine tune your marketing to ensure that you get the best return on investment. The Calls Over Time report can also help to review staffing needs based on call patterns or help identify how changes to copy affect call.

 

Contact us to learn more

insight-car

Conversion Attribution Report

This report allows you to see the aggregated count of campaigns which contribute towards each phone call conversion, so you can see how each piece of marketing contributes to your overall marketing performance.

This allows you to identify which traffic sources are most frequently involved in driving telephone calls, and therefore which are most important in your marketing mix.

Contact us to learn more

Start your journey today

I’m interested in:

*
*
*
*

* Mandatory field

Please leave this field empty.