All the good stuff comes as standard, and a whole lot more...
ResponseTap gives each website session a unique number to connect the phone call to a customer’s website journey and campaign history, so you can understand which campaigns and keywords were responsible for driving phone sales.
Easily link the sale outcome to the call. Measure campaign success based on revenue and profit, not just call volumes. A range of options are available to link your sales to ResponseTap call data, from CRM integration and post-call IVR to our Smart Match technology which requires no input from IT or the call center.
Easily make comparisons on performance with lifetime access to your call data. Some Call Intelligence providers only allow access to 12 months, but we think reporting year on year comparisons should be a given.
Integration into the other tools you use is simple, and the data is sent in real time, meaning you can make quick decisions.
Import ready made dashboards, goals and views into Google Analytics at the click of a button, so there’s no need to set up any new, customized reports to see call data.
Industry-leading post visit call attribution ensures maximum data accuracy. It’s pretty smart; you can read more about it here. Plus our full attribution modelling reports mean you can see what directly made the phone ring, and which campaigns influenced the phone sale.
Split channel call recording lets you listen to both the agent and the customer and identify patterns and phrases in the conversation that led to a successful outcome. This helps you get to know customers better and tailor future campaigns.
Present agents with suggestions on what to talk about based on the online customer journey, so you can start the call where the web journey left off.
Capture sales values and call outcomes so you can connect marketing campaigns to both volume of calls and also value of calls, to make better optimization decisions.
By using multiple telcos to supply our telephone numbers, you can be sure that number replacement continues without disruption if one of them goes down.