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Call Tracking for Marketers

Understand call value, optimize campaigns and increase your ROI with call tracking from ResponseTap.

What does call tracking offer marketers?

Call tracking allows marketers to discover where calls are coming from. Here’s how:

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Join the dots

Link phone call sales to marketing activity

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Optimize campaigns

Use website call tracking to make decisions based on all sales, not just online conversations

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Seamless integration

Integrate with your existing systems to include call data in your analytics

The role of analytic call tracking in your marketing campaigns

It's not enough to say your campaigns are driving calls; marketing has to drive sales. But how do you justify marketing spend when there's a blind spot in your analytics? And how can you make your future marketing activity more effective when you don't really know what it's worth?

Call Intelligence connects the customer journey to the phone call, giving you the insight you need so you can do more of the things that work. With seamless integration into your existing marketing technology, this type of call tracking provides the missing link to give you the full picture.

Call tracking for marketers: product features

Complete your analytics picture and get set up quickly and easily, with call tracking from ResponseTap.

  • Link calls to every touchpoint with detailed Google Ads call tracking and reporting
  • Link sales value to the phone call for more accurate ROI analysis. Smart Match uses our algorithm to match your sales report to the call in ResponseTap
  • Leverage attribution models to understand and measure the campaigns that have proven most important to the customer journey
  • Include call conversions in your analytics, to manage your campaigns using more accurate data
  • Link offline channels, including broadcast media and print, to phone sales through dedicated campaign phone numbers
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Can call tracking integrate with current martech systems?

Call tracking can be easily integrated into martech systems including Google Ads, Google Marketing Platform, CRM, and bid management software. Therefore, you can get a complete picture of the activity that is driving your phone sales, as well as their value.

Learn more about integrations

Intelligent Insights

ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return.
Anna Robinson, Virgin Money

Digital Campaign Manager

Straightforward pricing

With flexible call tracking prices, you only pay for what you use. With straightforward license fees and transparent call costs, we’ll keep your call tracking simple.

View our pricing
View our pricing

Ready for a demo?

Want to see what ResponseTap can do for your business? Let's get this conversation started.

0800 138 7600