Understand call value, optimize campaigns and increase your ROI with call tracking from ResponseTap.
Call tracking allows marketers to discover where calls are coming from. Here’s how:
Link phone call sales to marketing activity
Use website call tracking to make decisions based on all sales, not just online conversations
Integrate with your existing systems to include call data in your analytics
It's not enough to say your campaigns are driving calls; marketing has to drive sales. But how do you justify marketing spend when there's a blind spot in your analytics? And how can you make your future marketing activity more effective when you don't really know what it's worth?
Call Intelligence connects the customer journey to the phone call, giving you the insight you need so you can do more of the things that work. With seamless integration into your existing marketing technology, this type of call tracking provides the missing link to give you the full picture.
Complete your analytics picture and get set up quickly and easily, with call tracking from ResponseTap.
Call tracking can be easily integrated into martech systems including Google Ads, Google Marketing Platform, CRM, and bid management software. Therefore, you can get a complete picture of the activity that is driving your phone sales, as well as their value.
“ ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return. ”
Digital Campaign Manager
With simple, fixed pricing, we’ve made budgeting for Call Intelligence easier than ever before.
Want to see what ResponseTap can do for your business? Let's get this conversation started.0800 138 7600