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James Villa Holidays tracks £6 million of sales values, with ResponseTap

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35% of revenue for James Villa Holidays comes via their contact center. But with no visibility on what was driving these inbound calls, the tour operator had no way of being able to accurately optimize campaigns or precisely track outcomes from these calls.

Until, in 2017, they implemented call tracking from ResponseTap.


  • How James Villa Holidays can now track marketing performance across all channels, to optimize their campaigns
  • That £6million of phone call revenue has been attribted to-date, thanks to ResponseTap’s post-call IVR options
  • How ResponseTap has integrated with their existing technology stack, including with Adobe Analytics, so the team can make smarter business decisions.
Since going live with ResponseTap, we've tracked nearly £6 million through the contact center, which we wouldn't have seen before.

Martyn Ansell

James Villa Holidays' Head of Digital Marketing and eCommerce

Straightforward pricing

With flexible call tracking prices, you only pay for what you use. With straightforward license fees and transparent call costs, we’ll keep your call tracking simple.

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