Your average call tracking technology can measure how many calls a campaign generated. But understanding the real value and outcome of each and every call is impossible without technical integrations to CRM systems, or asking call center agents to record call outcomes in a separate system.
When you activate Smart Match, you can add call revenue to your reports and easily discover which marketing source is driving your highest value phone sales. So you can optimize campaigns based on revenue or profit generated from each campaign, not just how many calls each campaign drove.
All you have to do is upload a CSV or Excel sales report. Then our Smart Match algorithm matches the sales data to the call, showing which marketing activity has generated revenue.
All this is done with no extra technical support whatsoever.