Off the Grid
Consumers vs Marketers
and the role of the phone
during the customer journey.
of businesses consider
phone calls their highest
quality lead source
BIA/Kelsey & Constat Commerce Monitor.
54% of people want the reassurance
of some human interaction before
completing a purchase
are consumers frustrated?
And marketers missing
out on ROI?
64% of people get frustrated
when they are only able to interact
with a company online.
Over 60% cite
the telephone as their
preference to seek help.
Over half of marketers (52%) say
they don’t have a complete view
of how on and offline marketing
activity is driving phone sales.
prospect No. 25
Have you seen her?
Last seen: 21.09 hastily abandoning shopping cart at www.myfabholiday.com
Searching for adventure holidays in Puerto Rico.
of shopping carts are being abandoned.
Rising to 81% for travel sector.
Off the grid
When your customer leaves
the online journey.
Back on the grid
When the customer makes a phone call.
“Hello, yes, can you help me,
I’m looking on your website
but I need more information
before I book...”
But whose grid?
say they are not integrated
with these teams.
Found no. 323 - Lauren
At the airport waiting patiently
for her delayed flight
to Puerto Rico.
Purchased trip over the phone,
after considerable online research
and a number of aborted attempts
Previously had considered
Cuba and Peru. Maybe a good offer
might persuade her next year.
Nearly two-thirds of CMOs think return
on marketing investment will be the primary
measure of their effectiveness by 2015.
IBM, Global Chief Marketing Officer Study.
The difference phone call conversions make
Purely online conversions.
When the phone is included in the path to conversion.
At ResponseTap, we help over 1,300 brands to understand the impact marketing activities are having on inbound calls by assigning unique phone numbers to individual visitors. Through our analysis of over a million calls per month, we’ve helped some of our clients:
- Increase online revenue by 30%
- Save 42% of marketing spend by reducing ineffective advertising
- Reduce PPC cost per lead by 80%
Find out more