ResponseTap Integrations

ResponseTap has the ability to integrate with various software solutions, including web analytics tools, CRMs and bid management systems. Here are just a few examples of integrations that are included as standard:

Google Analytics Call Tracking ResponseTap has a seamless Google Analytics integration feature which allows you to see phone call conversions within your Google Analytics account. If you are already familiar with Google Analytics then this is an ideal way to see which keywords and traffic sources are generating offline telephone conversions. As we tie the phone call conversion back to the exact visitor in real time, you will have the full power of the Google Analytics reporting suite with detailed segmentation, path analysis, filtering and intelligence at your disposal. What's more, if you use our sales tracking feature to track sales we will send the sales value as an e-commerce transaction so you can see all your offline sales alongside your online sales within Google Analytics.
Google AdWords Call Tracking With your Google Analytics and AdWords accounts linked, you will also be able to see phone call conversions within your AdWords account, helping you make more informed decisions about your Pay Per Click (PPC) advertising spend. With this feature enabled, you will be able to see how many phone calls your campaigns, ad groups and even keywords have generated, and the average number of paid click throughs that are made before the phone call. The Google AdWords Call Tracking feature gives you the power to see your offline telephone conversions within your AdWords account with all the same reporting functionallity that AdWords has to offer.
Marin Enterprise Software Integration ResponseTap is able to send your call tracking data to Marin Enterprise Software on a daily basis to allow it to factor in your offline telephone conversion data in your bidding rules, giving you the ability to better optimise your paid search campaigns. Feeding this offline conversion data into Marin Enterprise Software could provide it with the crucial offline ROI and conversion data it needs to outperform your competitors.
DC Storm Integration DC Storm provides a multi-channel digital marketing platform to allow businesses to accurately value and attribute their online marketing activities. With this integration, call tracking data is sent to DC Storm in real time to allow DC Storm to report on and allow attribution to be applied to your offline conversion data, so you can better direct your digital marketing strategy and improve your ROI.
TagMan Mutual clients of ResponseTap and TagMan can take advantage of an easy implementation option that allows existing TagMan Clients to implement ResponseTap's advanced call tracking service by simply flicking a switch within TagMan. Implementing a call tracking service has never been easier!
Adobe ResponseTap can be easily set up to automatically send valuable phone call data to Adobe® SiteCatalyst® allowing you to e ciently track your online and o ine conversion data in one place and enabling you to enhance the powerful reporting o ered by SiteCatalyst, part of the Adobe Marketing Cloud. Adobe, the Adobe logo and SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
OpenTag QuBit helps businesses get closer to their visitors, understand their behaviour and deliver great online experiences at each stage of the sales cycle. With this integration, ResponseTap call tracking data is sent to QuBit to allow offline conversions to be included, enriching both marketing attribution and visitor behaviour products.
OpenTag OpenTag is an enterprise-wide tag management solution which helps you consolidate your 3rd party tags. ResponseTap is easily integrated with OpenTag and once deployed gives you a fuller view of your phone call conversions.
URL call backs More advanced users of ResponseTap can take advantage of the URL call backs feature; this allows you to request a specific URL (which you define) and include various data about the phone call as a query string parameter on the end of the URL. You host a server side script at this URL's location that can process the call data contained within the query string. This script could store the data in a database, send out emails, integrate with other online solutions like web analytics or CRM's solutions, etc. The possibilities are endless! The phone call data is sent in real time and can be sent at the start and/or end of each phone call.