Weve worked with some of the worlds leading brands to provide innovative solutions for their businesses. Read about our success stories below.
Aviva needed to know what part of its online marketing spend was driving customer calls, a task made more difficult due the the complex nature of high value financial products.
Aviva is now able to accurately track and attribute the success of its online marketing campaigns, increasing call volume by 121%.
At Virgin Money there is an in-built commitment to treating every customer as a person, not a number, meaning the experience really matters.
Call Intelligence helps Virgin Money know which activities are most effective in delivering calls, improving cost per call to top quartile efficiency levels.
For outdoor adventure company Go Ape, the phone is invaluable– in terms of quantity and quality – when converting visitors from the website to a booking.
Call Intelligence helps outdoor adventure company Go Ape get complete visibility of customers online and offline journey
TUI needed a system that could track online and offline activity which would lead to an improved online marketing strategy and increased ROI. This system would need to be able to track where their customers came from, the path they took to get there and which keywords they used.
Through working with ResponseTap, TUI Group are now able to successfully attribute offline bookings where the customer journey began on the website. This has resulted in an increase in web-generated revenue.