ResponseTap Call Tracking & Analytics
ResponseTap, formerly AdInsight, provides a range of comprehensive visitor level call tracking and call analytics for businesses, agencies and the affiliate market. They have been designed specifically to help businesses justify ad spend, increase conversions and cut ineffective advertising.
ResponseTap technologies use an advanced proprietary solution to track exactly what each visitor is doing on your website and when they pick up the phone to call you. We are able to provide full reports on the exact visitor path, including what the visitor did on your website before, during and after the phone call.
With this level of tracking ResponseTap can also report on every keyword, advert, referring website and click that motivates your website visitor to pick up the phone to call you. What’s more, it will do most of this automatically after a short 15 minute setup.
Read more about ResponseTap, call us on 0800 138 7600 or download our brochure to find out more.
Online Tracking Capabilities
ResponseTap provides visitor level call tracking technologies which track how every website visitor has found your website, which pages they looked at and at what point they picked up the phone to call you.As ResponseTap tracks every website visitor, it will provide reports on:
- How many phone calls are generated by the exact keywords your website visitors use
- Which referring domains are generating the best phone call conversions
- How your PPC traffic compares to organic search in generating phone call conversions
- The exact path the visitor took through your website and at what point they called you and much more!
Offline Tracking Capabilities
With ResponseTap you can assign unique telephone numbers to each of your offline adverts or marketing campaigns. Once these unique telephone numbers are published you will be able to generate reports on the exact volume of telephone calls each campaign has generated and the quality of those calls. You can assign unique tracking numbers to any offline advertising, including:
- Newspapers
- Magazines
- Radio / TV
- Billboards
- And anywhere else you have a phone number as a call to action
Read more about ResponseTap or call us on 0800 077 3998.
How does online tracking work?
ResponseTap call tracking uses an advanced proprietary solution to track exactly what each visitor is doing on your website and when they pick up the phone to call you. The setup is very easy and only takes about 15 minutes to complete. Read more about how ResponseTap works.
Once you have added the provided JavaScript code to your website, ResponseTap will automatically start to change the telephone number shown to each website visitor. When a visitor calls their unique telephone number we can identify their full visitor path, including how they found your website, the keywords they used and the pages they looked at before, during and after they called. To make things even easier ResponseTap will also automatically and intelligently segment your data by detecting patterns, so that you will get the best possible value from the data with minimal management.
Read more about ResponseTap or call us on 0800 077 3998.
How does offline tracking work?
With ResponseTap you can assign unique telephone numbers to each of your offline adverts or marketing campaigns. Once these unique telephone numbers are published you will be able to generate reports on the exact volume of telephone calls each campaign has generated and the quality of those calls.Using this technique you can accurately determine how effective each offline campaign has been at generating leads and ultimately sales. Standard metrics include:
- Campaign data specific to that unique tracking number
- Time and date of calls
- Call duration
- How the call was handled
Visitor level call tracking
ResponseTap is a complete visitor level call tracking service which tracks every website visitor, from how they found your website to which pages they looked at before, during and after they call your business.
This is not just a keyword level call tracking service because we track every visitor; we can tell you how all your website traffic is performing, not just your search traffic. This helps you build a true representation of your website’s performance and ensures you are seeing the complete picture.
As ResponseTap tracks every website visitor it will report on an unlimited number of keywords. What’s more, it will track the exact search phrase the visitor types into the search engines automatically, so unlike other call tracking providers you don’t have to specify which keywords to track.
Full Google Analytics integration
ResponseTap integrates seamlessly with Google Analytics, allowing you to see your phone call conversion data alongside your Google Analytics Data. With this level of integration, Google Analytics can also report on which keywords and traffic sources are generating offline conversions. This is not your typical Google Analytics call tracking integration. Most other call tracking companies who claim to integrate with Google Analytics simply trigger a goal with predefined information. This provides very limited information, as you can only see how many times a phone call has occurred and not how the phone call originated. With ResponseTap’s Google Analytics integration, we tie the phone call conversion back to the exact visitor so you get the complete picture, not just a call counter.
Read more about ResponseTap or call us on 0800 138 7600
Integrates with Google Adwords
ResponseTap integrates with Google Adwords to allow you to make more informed decisions about how much you spend on your pay per click advertising by enabling you to see phone call conversions inside your Adwords account. This includes:- How many phone calls your Adwords campaigns generated
- How many phone calls each of your Adwords keywords generates, including the match type
- Average number of paid click throughs that are made before the phone call
- Various Adwords visitor paths taken before the visitor made a phone call
- And lots more!
Tracks sales & leads
With ResponseTap you are able to provide feedback on every call, by both flagging it as a lead and rating the lead with a score from 1 to 9, or by logging a sale and entering the sales value. This process is done at the end of the call once your customer hangs up and the information is simply entered using the telephone keypad, so there are no additional hardware or software requirements.
Any information provided at the end of the call is logged in real time against that call, so you can quickly determine which advertising sources are generating the best quality leads and sales.
Read more about ResponseTap or call us on 0800 077 3998.
URL call backs
ResponseTap’s URL call back feature is designed for advanced users and allows you to request (load) a specified URL (webpage or image) with various data about the phone call. The webpage can then be programmed to do a range of functions, such as storing the data in a database, sending out specific emails, integrating with other online solutions like web analytics providers, or making a light flash in a room. The possibilities are almost endless.
This feature can be enabled at the start of a call and/or at the end of the call depending on what information is required.
Read more about ResponseTap or call us on 0800 077 3998.
Setup is fast and easy
Getting started with ResponseTap couldn’t be easier; the first time you log into your account you will be shown a setup wizard which takes about 15 minutes to complete. Once completed you will be given some JavaScript code to place on your website.
Once the code is installed on your website ResponseTap will automatically start to show unique telephone numbers to your website visitors. It will also automatically start to segment the collected data for you, so you can spend more time making informed decisions and less time configuring software.
ResponseTap in action
If you would like to see ResponseTap in action, please request a demo here and someone will contact you shortly to arrange a convenient time. The demo usually takes about 15 to 20 minutes and can be done over the phone as long as you have access to the internet.
Please request a demo of ResponseTap or call us on 0800 077 3998.
How much does it cost?
You can request our standard pricing by completing the request pricing form. Once you have done this our standard pricing will automatically be sent to you via email.
If you are a marketing agency please contact us directly for pricing by calling 0800 077 3998 or request a demo and one of our team will talk you through the pricing once the demo is finished.
Contact us
If you would like to contact us about setting up a new ResponseTap account please call us on 0800 077 3998, complete our contact form or email us at info@responsetap.com.
Alternatively if you already have an account and are looking for support please visit our support page for more information.
"The system saves visitor information so it can report on every keyword that generates telephone enquiries. This way you are able to get complete accuracy with your call tracking and drive further improvements to your ROI."
Blueclaw Media Ltd
0800 138 7600