7 simple steps to measuring marketing ROI effectively
Is traditional marketing campaign measurement dead? The irony of digital marketing is that while it is technically easier to track campaign success, the proliferation of new channels, devices and touc...
Response TapPosted on 23 September 2016 Posted in General
In the frame. The telephone is guilty of delivering more than expected.
Speaking is the most natural communication method we have as humans. We were born to speak. Yet don’t you find it ironic that as we digitise everything we are forced to communicate via our fingers? ...
Response TapPosted on 03 August 2016 Posted in General
So, you think you already have call tracking?
The call tracking market is confusing – simply because, not all call tracking is equal. The aim of this blog is to guide you through the different types of call tracking and highlight the key differ...
Oyin BamgbosePosted on 20 May 2016 Posted in General
New call-tracking revolution: Post Visit Call re-attribution from ResponseTap
When your credibility is on the line, you need to have accurate insight without gaps. That is why ResponseTap is proud to announce that our customers will get all-in-one accurately attributed data, of...
Response TapPosted on 17 May 2016 Posted in General
Putting marketing influence deep into the sales cycle with prescriptive analytics
Imagine, you are planning your campaign, identifying which content and messaging works at each touchpoint and when. For example, when do you push features and benefits or just hit visitors with produc...
Response TapPosted on 16 May 2016 Posted in General
‘To know’ is the art of exceptional customer experience
Despite all the noise about customer experience in the press, great customer experience is still the exception rather than the rule in most cases. That’s because more often than not great customer e...
Response TapPosted on 12 May 2016 Posted in General
Call Tracking Features that help you turn Leads into Sales
Every business that wants to make money needs sales, and sales come from leads, so by definition your business need as many good quality leads as possible. Research from BIA/Kelsey and ConStat Commerc...
Response TapPosted on 02 May 2016 Posted in Google Call Tracking, International Blog, UK Blog, US Blog
ResponseTap Optimizely Integration
At ResponseTap we’re passionate about delivering key software integrations that enhance customer experience. With this in mind we’re proud to introduce our integration with Optimizely. Optimizely ...
Response TapPosted on 26 April 2016 Posted in Corporate News, Integrations
ResponseTap chosen as one of the 100 most exciting, fast-growing companies in the UK
This week, we’re proud to have been named as one of the UK’s Leap 100 companies! This list of firms has been carefully handpicked by City A.M. and LLP Mishcon de Reya, for being in the process of ...
Response TapPosted on 22 April 2016 Posted in Corporate News, General, Integrations
Insight Hub Features #1 (Data Comparison)
Throughout the next few months we want to keep you informed of the exciting new features within our new Insight Hub as we release them with a series of blogs explaining why they were developed and how...
Response TapPosted on 14 April 2016 Posted in General
New Insight Hub Launched
As with any new product we develop at ResponseTap, listening to our customers needs is at the heart of everything we do. With this in mind we’ve launched our new Insight Hub, which we will be rollin...
Response TapPosted on 11 April 2016 Posted in General
ResponseTap launches on Salesforce AppExchange to humanise the customer experience for brands
Integration will enable call handlers to know exactly who is calling, what they want and how best to handle the call, resulting in more sales 16 March 2016, London – ResponseTap , a leading prov...
Response TapPosted on 22 March 2016 Posted in Corporate News, General, News