December 2016

ResponseTap gifts sensory surprises for challenged children

ResponseTap supports Cheshire-based charity with donations of time, toys…and a new goat enclosure   Enriching children’s lives What do an enclosure of goats and a sizeable haul of sen...

Call intelligence specialist ResponseTap begins annual six figure charitable giving programme

It’s one of the most renowned corporate philanthropy initiatives among brands in the Silicon Valley. But now, call intelligence specialist ResponseTap is among the first tech companies to spearhead ...

November 2016

Sea change for CMOs

  These days, raised brand awareness and even increased sales aren’t good enough offerings to satisfy digitally-minded C-suite executives. They expect the chief marketing officers (CMOs) to ext...

Data blind spots. The true cost of ‘free’

Even though the rapid growth in the number of platforms and devices has made the sales landscape more complex than ever–adding hairpin twists and turns that never existed before to almost every cust...

October 2016

Which marketing attribution model is right for you?

Traditional methods of marketing performance measurement are flawed – attributing success to the very last step before conversion discounts the rest of the buyer journey and the marketing effort...

September 2016

7 simple steps to measuring marketing ROI effectively

Is traditional marketing campaign measurement dead? The irony of digital marketing is that while it is technically easier to track campaign success, the proliferation of new channels, devices and touc...

August 2016

In the frame. The telephone is guilty of delivering more than expected.

Speaking is the most natural communication method we have as humans. We were born to speak. Yet don’t you find it ironic that as we digitise everything we are forced to communicate via our fingers? ...

May 2016

So, you think you already have call tracking?

The call tracking market is confusing – simply because, not all call tracking is equal. The aim of this blog is to guide you through the different types of call tracking and highlight the key differ...

New call-tracking revolution: Post Visit Call re-attribution from ResponseTap

When your credibility is on the line, you need to have accurate insight without gaps. That is why ResponseTap is proud to announce that our customers will get all-in-one accurately attributed data, of...

Putting marketing influence deep into the sales cycle with prescriptive analytics

Imagine, you are planning your campaign, identifying which content and messaging works at each touchpoint and when. For example, when do you push features and benefits or just hit visitors with produc...

‘To know’ is the art of exceptional customer experience

Despite all the noise about customer experience in the press, great customer experience is still the exception rather than the rule in most cases. That’s because more often than not great customer e...

April 2016

ResponseTap chosen as one of the 100 most exciting, fast-growing companies in the UK

This week, we’re proud to have been named as one of the UK’s Leap 100 companies! This list of firms has been carefully handpicked by City A.M. and LLP Mishcon de Reya, for being in the process of ...