March 2014

Why are keywords important for successful SEO?

SEO, or Search Engine Optimisation, has been an important part of most business’s online marketing strategy since webmasters and content managers began optimising sites for search engines in the...

July 2013

June 2013

Are you making the most of Seasonal Sales Opportunities?

As days continue to get longer, many of us are already looking forward to summer holidays or even just a bit of sun in the UK. Relaxing and enjoying the summer is great but have you thought about how ...

May 2013

Using Marketing Analytics to Prepare for the next Google Update

The release of a new Google update often fills anyone involved in digital marketing with dread. The criteria that search engines use to determine how they rate a website is a coveted secret and whilst...

December 2012

November 2012

8 Hints and Tips for Successful Content Marketing

Content marketing is the process of creating and distributing interesting and relevant content with the aim of attracting and engaging a target audience by leveraging your words in your business’...

October 2012

Call Tracking and Analytics; Providing Objective Customer Feedback

A startling statistic released by Pivot in February 2012 stated that whilst 76% of marketers felt that they know what their customers want, only 34% have actually asked them. Many marketers do not pla...

November 2011

Burst Pipes To Sofa Purchases: Why You Should Use Call Tracking

Retail businesses in the UK will know the magnitude of the Christmas shopping period, but many are missing out on crucial details about how shoppers actually converted online or offline. Take a leathe...

May 2011

Grimvotn Queries or General Sales Calls? Identifying Phone Calls to your Travel Business

As the Icelandic volcano Grimsvotn begins to quieten after a number of flight delays to some parts of the UK and Europe, many leisure and business travellers might be left wondering what could possibl...

May 2010