Remember that crazy Martech5000 infographic? In this episode we speak to the man behind it, Mr. Martech himself. What should you be asking your next martech vendor? Listen in.
Call on me podcast | Length: 30 mins
The marketers position in 2017 is challenging, or as Scott Brinker puts it “a mixture of fear and excitement”. The sheer amount of tools at our disposal now means we can understand customer behaviors and optimize in ways that were unthinkable even five years ago. But how to select the right tools is as much of a skill as knowing how to use them.
Scott is somewhat notorious in the marketing technology world, largely thanks to his annual martech infographic featuring every single martech vendor in the world. He publishes the chiefmartec.com blog, programs The MarTech Conference, and wrote the book Hacking Marketing. He is also the co-founder of ion interactive. In short, he’s a martech marvel, which is why we needed to speak to him. Connect with Scott on Twitter.