Now you can easily link which marketing activity drives the most valuable calls
Your average call tracking technology can measure how many calls a campaign generated. But understanding the real value and outcome of each and every call is impossible without technical integrations to CRM systems, or asking call center agents to record call outcomes in a separate system.
When you activate Smart Match, you can add call outcomes to your reports and easily discover which marketing sources are driving your highest value phone sales. This means you can optimize campaigns based on revenue or profit generated from each campaign and report an accurate ROI.
And you can import customer outcomes too, to measure the things that matter to you most. So if you care about appointments booked even calls from existing customers, you ca match them to your marketing.