Your average call tracking technology can measure how many calls a campaign generated. But understanding the real value and outcome of each and every call is impossible without technical integrations to CRM systems, or asking call center agents to record call outcomes in a separate system.
When you activate Smart Match, you can add call outcomes to your reports and easily discover which marketing sources are driving your highest value phone sales. This means you can optimize campaigns based on revenue or profit generated from each campaign and report on accurate ROI.
And you can import custom outcomes too, to measure the things that matter to you most. So if you care about appointments booked or even calls from existing customers, you can match them to your marketing campaigns.
Smart Match supercharges your reports to unlock a whole new level of insight. Now you can effortlessly close the gap in your reporting puzzle.
Our all-new Acquisition Report gives you visibility of all your campaigns and marketing activity in one place.
Toggle between Campaign, Channel or Medium views for unparalleled insights into which marketing activity is generating the most calls, revenue and profit.
Easily compare multiple attribution models based on different measures. Discover how call volume, sales revenue and profit differ from one model to another.