The new easy way to link call revenue to marketing activity.


New Smart Match software to change way marketing teams buy and attribute media

ResponseTap has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword.

The revolutionary tool will propel the use of data to optimize campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on exact ROI.

Until now, to connect call revenue to marketing activity required contact centre agents to manually key values into a separate system, or use an integration to their CRM system, which wasn’t always accurate or possible.

Nick Ashmore, Vice President of Marketing at ResponseTap, said: “Smart Match is the missing piece of the reporting puzzle for marketers. Not only can you optimise campaigns based on how many calls each campaign generated, but you can tailor your approach based on the revenue or profit generated. It’s simple using Smart Match to discover the sources that drive your highest value phone sales.

“In some particularly call centric industries, such as travel, automotive and financial services, understanding the journey that a customer takes before they pick up the phone is invaluable to attributing marketing spend accurately and increasing sales.

“Our first customers to use Smart Match have seen incredible results, with one customer reporting over ten hours of team time being saved each week by removing the need to manually upload call data. That, and the ability to so easily attach values to every call so that campaigns can be optimised, is ground-breaking for our customers.”

One such customer, Simon Hoe, Global Head of Digital at Cruise 1st, said of Smart Match:

For more information, or to arrange a free Smart Match demonstration, click here.