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It’s been a firm fixture on ResponseTap’s calendar for some time, but the countdown is now definitely on for the UK’s biggest SEO event – BrightonSEO.

The conference marks one of the most talked about dates in the sector, with hundreds of paid search marketing experts flocking to the south to discuss, debate, learn and network.

And this year ResponseTap will be attending the 7 April event in a dual capacity.

Because our tech has grown to become Europe’s leading call intelligence software, we will be exhibiting to show marketing delegates what role the platform plays in optimising campaign investments and conversions.

But our own marketing experts will also be on hand to offer even more advice to attendees.

Away from the exhibition stand for example, Oyin Bamgbose, ResponseTap’s partner relationship manager, will deliver a specialist seminar entitled – Call Intelligence: Eliminate your conversion blind spot.

Commenting on the theme, Oyin explains: “As customers’ paths to purchase become increasingly complex, search marketers are under mounting pressure to evidence their contribution to ROI within the multichannel mix. We’re here to support that process.

“For many brands there is an ‘untrackable’ gap, when a prospect or customer picks up the phone.  But this gap needs to be filled. Online and offline behaviours are not mutually exclusive so they shouldn’t be viewed in isolation. Search marketers need to understand what makes the phone ring, so that’s exactly what my practical, advice-led session is about.”

Pre-registration for BrightonSEO is essential. We hope to see you there!

If you can’t make the event but would like to discuss the role that call intelligence plays in your digital marketing activities, please call us on 0800 144 8323 or email  Similarly, if you’re an agency providing search marketing services to B2B or B2C clients, let’s chat!