ResponseTap will be embarking on a further stage of growth following a multimillion-pound boost.
The £3.5m funding package was provided by Clydesdale and Yorkshire Bank’s Growth Finance team, and will allow the Salford-based software-as-a-service (SaaS) business to invest further.
Established in 2008 by founders Ross Fobian and Richard Hamnett, ResponseTap’s call tracking software uncovers data-driven insight into the journey of people calling companies.
The business has more than 2,000 customers, including British Gas and Virgin Money, and provides analytics on more than one million calls per month.
It employs 80 staff across offices in Manchester, London and New York and has already raised more than £5m in venture capital through Eden Ventures and Beringea.
Co-founder Ross Fobian said: “The last few years have been incredibly exciting for us and we’re hugely appreciative of the support we’ve received.
“We’re in a fast moving industry, and it was vital to know we had a banking partner who understood our vision and plans. We’re focused on growing the business and this new funding will enhance our ability to invest further.”
The deal was delivered by Usman Ali from Clydesdale and Yorkshire Bank’s Growth Finance team, a specialist UK-wide team that provides senior lending for innovative and rapidly expanding businesses with strong intellectual property assets and existing venture capital.
Usman Ali said: “Ross and Richard have built an incredible business in a short space of time, delivering state of the art solutions for some of the UK’s biggest companies.
“It’s extremely rewarding to have the opportunity to partner with such an innovative and ambitious firm and we look forward to working with them as they continue to grow.”
Last month, co-founder Ross Fobian announced that he had relocated to the US as ResponseTap prepares to open a new office in New York.