Resource: Articles for Marketers

The Customer Journey is Changing – Prepare For More Calls
How does speech analytics work?
The rise of voice search
ResponseTap launches Speech AI to easily identify call outcomes
I have my call tracking data. What next?
The all-new Practical Guide for Marketers in 2020
Know the true value of each channel with attribution reports
How to use call tracking metrics to target holidaymakers
How to track phone calls in Google Analytics
Are you measuring your digital marketing efforts?
Writing the book on Customer Success
Guest post: “Now we have a taste for exploiting ResponseTap!”
‘18: The year call tracking software came of age
Smart marketers: Do you know your automation from your AI?
Phone calls: Are you a Yanny or a Laurel?
How savvy OTAs are changing paid search trends
Destination: Travel Marketing Conference
Marketing Insights On Tap #2: How to optimize your remarketing campaigns
The missing 80%. Going beyond Google’s call conversion tracking
Marketing Insights On Tap #1: How to cut PPC wastage
Call tracking for the travel industry
PPC: A better investment than it seems?
The GDPR is a European regulation. Why should I care?
All channels are not equal: Why organic is undervalued
How call tracking helps travel agents boost sales
How to track Facebook phone conversions
A.I. – Beyond #CES18
What’s your biggest fear of AI?
AI = P45? Is AI making marketers redundant?
Is AI really more dangerous than North Korea?
The power of conversation, with Neil Grimshaw
“Magic making”: 5 takeaways from the Travel Marketing Conference
We’re all going to the Travel Marketing Conference….
BrightonSE-Oh my head: 5 (hungover) takeaways from September’s event
P&O Cruises’ James Lee on moving beyond #BoatyMcBoatface
A word on intelligence, and growing up
Attribution model what?
Exposed – The truth about post-visit calls
What makes the phone ring?
Seven BrightonSEO takeaways you can’t ignore