Resource: Articles for Marketers

What Does Cookie-Less Tracking Actually Mean?

3 mins read | 1 week ago

ResponseTap Now Integrates With Facebook And Instagram

2 mins read | 1 month ago

Want To Optimise Your Marketing Spend? Start By Plugging Gaps In Your Analytics

6 mins read | 3 months ago

The Customer Journey is Changing – Prepare For More Calls

6 mins read | 4 months ago

How does speech analytics work?

5 mins read | 4 months ago

The rise of voice search

5 mins read | 4 months ago

ResponseTap launches Speech AI to easily identify call outcomes

2 mins read | 5 months ago

I have my call tracking data. What next?

8 mins read | 11 months ago

The all-new Practical Guide for Marketers in 2020

4 mins read | 11 months ago

Know the true value of each channel with attribution reports

3 mins read | 1 year ago

How to use call tracking metrics to target holidaymakers

9 mins read | 1 year ago

How to track phone calls in Google Analytics

8 mins read | 1 year ago

Are you measuring your digital marketing efforts?

8 mins read | 1 year ago

Writing the book on Customer Success

4 mins read | 2 years ago

Guest post: “Now we have a taste for exploiting ResponseTap!”

4 mins read | 2 years ago

‘18: The year call tracking software came of age

3 mins read | 2 years ago

Smart marketers: Do you know your automation from your AI?

3 mins read | 2 years ago

Phone calls: Are you a Yanny or a Laurel?

3 mins read | 2 years ago

How savvy OTAs are changing paid search trends

5 mins read | 2 years ago

Destination: Travel Marketing Conference

5 mins read | 2 years ago

Marketing Insights On Tap #2: How to optimize your remarketing campaigns

2 mins read | 2 years ago

The missing 80%. Going beyond Google’s call conversion tracking

4 mins read | 3 years ago

Marketing Insights On Tap #1: How to cut PPC wastage

2 mins read | 3 years ago

Call tracking for the travel industry

6 mins read | 3 years ago

PPC: A better investment than it seems?

3 mins read | 3 years ago

The GDPR is a European regulation. Why should I care?

5 mins read | 3 years ago

All channels are not equal: Why organic is undervalued

5 mins read | 3 years ago

How call tracking helps travel agents boost sales

6 mins read | 3 years ago

How to track Facebook phone conversions

4 mins read | 3 years ago

A.I. – Beyond #CES18

4 mins read | 3 years ago

What’s your biggest fear of AI?

2 mins read | 3 years ago

AI = P45? Is AI making marketers redundant?

4 mins read | 3 years ago

Is AI really more dangerous than North Korea?

3 mins read | 3 years ago

The power of conversation, with Neil Grimshaw

3 mins read | 3 years ago

“Magic making”: 5 takeaways from the Travel Marketing Conference

3 mins read | 3 years ago

We’re all going to the Travel Marketing Conference….

2 mins read | 3 years ago

BrightonSE-Oh my head: 5 (hungover) takeaways from September’s event

3 mins read | 3 years ago

P&O Cruises’ James Lee on moving beyond #BoatyMcBoatface

3 mins read | 3 years ago

A word on intelligence, and growing up

3 mins read | 3 years ago

Attribution model what?

5 mins read | 4 years ago